Alliance Webinars

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A Cautionary Tale: The Risks of Revenue Diversification Webinar was held Tuesday, March 29, 2011 at 2:00pm EST 

Description: 
It is important that organizations consider new sources of revenue.  Join us as we learn critical information each organization should know as they consider adding non-dues revenue.  Learn why some non-dues revenue ventures fail and learn to spot the warning signs of a failing revenue source.  Art Wieland will share tips and tricks about the risks of revenue diversification including real life examples.     

Speaker: 
Art Wieland, Founder and Managing Partner of CappMaxx Advisors, LLC

Prior to founding CappMaxx Advisors, LLC, Art held the position of Corporate Senior Vice President of Development (i.e., mergers and acquisitions) for Genesis Health Care, Inc., the parent corporation of a multi-billion dollar NASDAQ traded health care company. While at Genesis, Art oversaw the disposition of multiple subsidiary businesses and was also responsible for corporate strategic planning.

Before joining Genesis, Art was one of the youngest health care executives to become Senior Vice President and CFO of a major academic medical center. In 1991, at the age of 33, Art was chosen from a national search to assume responsibility for all financial areas including oversight of all for-profit ventures for Sinai Health System, Inc. (now known as LifeBridge Health, Inc.) where he successfully lead a major turnaround of several subsidiary corporations, the acquisition of a 260 bed skilled nursing facility and a merger with a competing health system.  Art was also a Senior Manager with KPMG Peat Marwick specializing in the areas of feasibility consulting and public debt offerings. Art received both his Bachelor’s and Masters in Business degrees from Loyola College of Baltimore.

CappMaxx Advisors, LLC is a partnership of senior healthcare executives organized to assist clients in maximizing their return on invested capital. With a strong orientation toward the home care, behavioral health, physician practice and acute care sectors, our firm assists clients in evaluating threshold issues such as acquisitions (e.g., market expansion and new market penetration), divestitures (e.g., monetization of underperforming assets, market exit and market contraction) and affiliations (e.g., physician-physician and physician-hospital relationships). Additionally, we assist clients by providing interim/contracted CFO services and through focused management consulting services.